5 Billion Engaged with Qatar World Cup 2022


On 18th December 2022, 88,966 was present in Lusail Stadium and about 1.5 billion people across the world watched the thrilling match between France and Argentina. A day before Lionel Messi lifted the trophy; a few facts had been reviewed to reflect the scale of the biggest sports event in the world.

According to early figures, 5 billion have engaged with the event, after tournament content across a varied number of devices and platforms across the media universe. According to Nielsen, on social media, more than 93 million posts had been made across all platforms, with a cumulative reach of 262 billion and 5.95 billion engagements.

The World Cup 2022 Qatar had been enjoyed inside the stadiums by 3.4 million spectators. This was an increase from 3 million in 2018, the spectators who had been witness to a historic tournament. In 2022, 172 goals had been made and it turned out to be the highest-scoring FIFA World Cup and it eclipsed the previous record of 172 made in 1998 and 2014.

Three games at Lusail Stadium, including the Final, witnessed the highest attendance for a FIFA World Cup match since USA 1994 when Brazil played against Italy with 94,194 spectators at Pasadena’s Rose Bowl.

The tournament made notable contributions from some of the heavyweights of football. Cristiano Ronaldo was the first footballer to have scored at 5 World Cups, while Lionel Messi was the first player to find the goalpost in 4 successive knockout stages in the modern era. Lionel Messi has passed another landmark as he made his 26th appearance in the FIFA World Cup 2022, surpassing the record of Lothar Matthaus.

When Alphonso Davies scored a goal against Croatia at just 68 seconds, they made the record for the fastest goal.

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