5 Billion Engaged with Qatar World Cup 2022


On 18th December 2022, 88,966 was present in Lusail Stadium and about 1.5 billion people across the world watched the thrilling match between France and Argentina. A day before Lionel Messi lifted the trophy; a few facts had been reviewed to reflect the scale of the biggest sports event in the world.

According to early figures, 5 billion have engaged with the event, after tournament content across a varied number of devices and platforms across the media universe. According to Nielsen, on social media, more than 93 million posts had been made across all platforms, with a cumulative reach of 262 billion and 5.95 billion engagements. Continue reading “5 Billion Engaged with Qatar World Cup 2022”

Lucas Biglia – Argentina need get the best out of Lionel Messi

Argentina international Lucas Biglia believes the national side looks pretty ‘ordinary’ without the services of Lionel Messi. However, the midfielder admits that his compatriots should learn how to get the best out of the Barcelona star without wearing him out.

The 2014 World Cup finalists found themselves with a realistic chance of missing out on the World Cup finals altogether, but Messi came up with a standout performance right at the end as he scored a hat-trick in a 3-1 win at Ecuador in the final qualifying game.
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