On 18th December 2022, 88,966 was present in Lusail Stadium and about 1.5 billion people across the world watched the thrilling match between France and Argentina. A day before Lionel Messi lifted the trophy; a few facts had been reviewed to reflect the scale of the biggest sports event in the world.
According to early figures, 5 billion have engaged with the event, after tournament content across a varied number of devices and platforms across the media universe. According to Nielsen, on social media, more than 93 million posts had been made across all platforms, with a cumulative reach of 262 billion and 5.95 billion engagements. Continue reading “5 Billion Engaged with Qatar World Cup 2022”
